gustavo fring

The main antagonist of Breaking Bad, and a major character from its prequel Better Call Saul.

Portrayed by Giancarlo Esposito.

Gustavo "Gus" Fring, also referred to as the Chicken Man and the Chilean, is a Chilean-American restaurant entrepreneur that uses his stores as a front for the drug trade. He is the proprietor of Los Pollos Hermanos, a highly successful fried chicken restaurant chain. Gus is also a public booster for the Drug Enforcement Administration office in Albuquerque, New Mexico, as well as a member of the hospital board. Despite outward appearances, Gus is a major drug kingpin initially affiliated with the Cartel, who uses his restaurants as a front for methamphetamine distribution throughout the American southwest, before later fronting his own drug empire. Like Walter White, Gus is a criminal who "hides in plain sight," using his anti-drug philanthropy to conceal his true nature.