Jim Sinegal said:

If you raise [the price of] the effing hot dog, I will kill you. Figure it out.

The lengths Costco has gone to keep the prices of their hotdogs and rotisserie chicken fixed. I remember reading how major chicken producers were concerned about Costco getting into the poultry industry, which they were doing specifically to try and keep their cost of rotisserie chickens down.

Ma'am, this is a Wendy's.