For those who have not seen the amazing Thai commercial.
This is a gem of an ad. It doesn't scare you into abstaining, it just tells you that you'll have a happy life and will make others around you happy by not drinking. I feel like PSAs far too often commit the sin of trying to spook the receiver, which tends not to work well, so this is really cool.
Most PSA just focus into the consequences of addictions, more than the alternatives or solutions. They shame the addicted rather than helping them finding that there's a better future for them. That's why that ad is amazing.
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