Artist's commentary
What´s the design idea behind the JAST USA mascot girl?
The original unofficial mascot was selected 5+ years ago. She was just a cute supporting character from a game JAST USA localized.
Earlier this year a young artist who had growing skills and a love of JAST USA titles was scouted. She submitted some character concepts, and over the course of 2 months our team fixed/updated her look. She became more mature, and was given some personality traits.
Her name, Maya Azu, comes from from 四阿山 (Azumaya-san) one of the mountains in Gunma. This name was selected because J-List’s mascot character also begins with the letter M.
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