The way it's presented seems to be player characters in TTRPG (It says Call of Cthulhu on the caption, in fact).
Japanese community-made CoC scenarios usually work like this: each scenario has slots for players' characters called 'handouts', "HO" for short, which describes background and secrets relevant to the scenario to build a character with (Note: this actually didn't come from CoC. Blame F.E.A.R.'s games.)
"The Freaks and Mahora Cult" is a four-player, city-based secret agenda scenario that players takes on the role of a band of criminals.
It's very much a theater kids thing. They really wanna enjoy the acting and telling people "we played this" on social media.
You might ask "where are eldritch abominations?" We have them, but things have gone out of control for long. I don't know about this, but there might still be there.
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